There was an interesting article published online yesterday about designing technology and services for women, the article highlighted the sense of community required from applications in order for them to attract female users. We already touched upon this topic in our previous post about the advantages of being in the minority and this recent article resonates a lot of the discussion we had in here earlier.
Women are not naturally no less interested in science, technology, gaming or engineering, they simply grow uninterested as these industries seem to have little to offer to them. The same can in turn be of course applied to men as well who would like to enter the female dominated fields of nursing and teaching to name the most [stereo]typical ones, but may find the atmosphere there to be uninviting, unfamiliar or even hostile towards them. Women can face these same issues in the field of sciences and gaming for instance.
You would not buy a computer software that cannot help you in your business of personal life (that would just be a waste of money), so why should you engage in a field of study or profession that you do not see useful or as offering any satisfaction to you? However, as the article mentioned above explain, the sense of community seems to be a key factor into getting women to use certain online applications…could we make an analogy between this and entrepreneurship? Women are after all more likely to set up social businesses than other types of enterprises.
Perhaps we need to change our attitudes towards these so called hard and soft sciences and look at the way we market them to both men and women. The root cause for gendered division within these fields has long been proven not to stem from any differences in our brains, but from the way we are being educated and what are considered as male and female subjects. Seeing the possibilities to apply your knowledge into practise seems to be an important element in raising the level of interest toward certain subjects among women. The applications of language studies for instance in your personal life are easy to detect, but how about physics, chemistry and advanced mathematics?
What do you think?