Marketing is a necessity when you are doing business, you cannot go without. Be it word of mouth or a big campaign on TV, it is all marketing. As a budding entrepreneurs in a field where social impact exceeds profits on the scale of importance, resources for running marketing campaigns are limited and need to be well budgeted. Social media is an obvious answer but not an automation for success. Read our previous post on social media jungle to find out more.
To continue with the same trend, take a look at the very interesting publication on why Social media does not work and what you can do about it. What the article is trying to say it that simply having a profile on all the social media platforms that you can think of, does not make your business social and your campaign effective. Like your social enterprise in general, your marketing campaign needs to be engaging and interesting for people to come knocking.
How can you achieve this then with a minimal budget?
Do your research and think about your target audience. Where are they likely to be reached and how? If your business is related to urban fashion for instance, your target audience online is not just passively sitting in front of their computer screens staring at Facebook. They are out in the real world following the trends and using fashion blogs to report their stories. This is where you need to be as well.
Making a visually appealing marketing campaign is doable with a zero budget, the only thing you need to invest is your talent and time. There is a great hoist of free applications and services available for you to try out…most of these programmes are meant for the use of amateurs and are extremely easy to use. Anyone can do it. And remember, it is not about the number of clicks or likes you collect on your site, it is about getting those clickers to come back and truly engage with your business, buy your products and services. If you have only ten friends or followers, but you manage to convince one of them to buy your products, your campaign has already worked.
At the end of the day, you yourself know your products and services the best, and know your audience. Where would you go look for the services or products you offer? That’s where you need to be.
Be confident, put yourself on the map.